case studyIPpublishing

Case Study: How The Orangery Turned Graphic Novels Into Agency-Worthy IP

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2026-01-24

3 min read

Hook: If you’re a creator or publisher struggling to turn comics into agency-grade IP, read this

Most creators know the pain: you have a brilliant graphic novel, a niche but loyal readership, and zero idea how to make it attractive to a top-tier agency or a studio. The Orangery—an agile European transmedia studio formed by Italian industry veterans—did exactly that. In January 2026 they signed with WME, turning two flagship series into agency-worthy IP. This case study breaks down their playbook so you can copy the patterns that scale.

The outcome first: Why The Orangery’s WME deal matters

The Orangery’s agreement with WME signals a few tectonic shifts in 2026: global agencies are scouting Europe for ready-made IP; streaming platforms still want modular, visually distinct stories; and packaged comic IP—when properly curated—is a high-value commodity. For creators and micro-publishers, the lesson is simple: craft translatable, rights-clean, and packaged IP and you move from niche sales to transmedia opportunity.

Fast summary (inverted pyramid)

What worked: deliberate IP curation, creator-friendly contracts that retain adaptable rights, targeted European positioning, and transmedia packaging.
Why WME cared: titles with visual identity, cross-format hooks, existing audience signals, and clean licensing-ready rights.
Result: agency representation that opens film/TV, games, and merchandising pathways—without losing creator control.

Background: who is The Orangery and what did they bring to market?

The Orangery is a European transmedia IP studio founded and led by industry-experienced executives based in Turin. Their early slate included the sci-fi series Traveling to Mars and the adult-romance Sweet Paprika—two very different properties that share traits agencies prize: strong visual signatures, clear tonal identities, and the ability to be adapted across formats.

Rather than acting as a traditional publisher, The Orangery positioned itself as an IP curation and development studio: they acquire or partner with creator-owned works, refine them into transmedia-ready packages, and actively shop those packages to agents and studios. That positioning—part publisher, part studio—was central to their appeal.

IP curation: the concrete criteria The Orangery used

Successful IP doesn’t come from hope—it comes from filters. The Orangery applied a repeatable filter to decide which titles to acquire and develop. Use this checklist as a template for your own slate decisions.

Editorial and commercial filters (use as a checklist)

Narrative clonability: Is the core premise concise and pitchable in one sentence? (The classic test: could you sell it to a streamer in a 15-second logline?)
Visual distinctiveness: Does the art create a unique mood that can be adapted to live-action, animation, or games?
Franchise breadth: Are there natural spinoff or prequel/postquel hooks for additional stories?
Audience signals: Pre-orders, social engagement, translation interest—are they measurable?
Rights cleanliness: Are all creator agreements clear about retained and licensed rights? See sample approaches to creator licensing.
Localization potential: Can the IP traverse European markets (France, Italy, Spain, Germany, UK) without cultural loss?

Practical step: a 30-day IP audit

Run a 30-day audit for each candidate title: one week to map the story and visual hooks; one week to analyze audience metrics; one week for legal/rights review; one week for a prototype 1-page adaptation treatment (film/TV) and a parallel game prototype. If a title passes all four weeks, it becomes development-phase IP.

European market positioning: why being European mattered—and how The Orangery used it

In 2026, Europe is not a

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.